IERI Store provides fashion brands impacted by Georgian traditions and culture. We decided to create a unique story inspired by the famous Georgian fairy tale and it's cartoon visuals that would also work well with the clothing

The canvas backdrop and the decorations were crafted specially for
the shoot by
Mary Svyatskaya

Made by our photographer Anny Winchester at Vangal studio

Ph: @annywinchesterr
Retouch: @annywinchesterr @vangalphoto
Assit&Light: @vangalphoto
Video: @by.lenaost
MUAH: @yemelka
Style: @vintagesick
Jewelry: @free_form_space
Model: @barbarem_

Jewelry Campaign

for Free Form Space

Christo Djishkariani
Mary Svyatskaya
Inga Smirnova
Elena Mosiyko
Ano & Lia Norren
Mary Svyatskaya

IERI Store provides fashion brands impacted by Georgian traditions and culture. We decided to create a unique story inspired by the famous Georgian fairy tale and it's cartoon visuals that would also work well with the clothing

The canvas backdrop and the decorations were crafted specially for
the shoot by
Mary Svyatskaya

Shot and produced by our photographer Anny Winchester at Vangal studio

Prod: @annywinchesterr @vangalstudio
Photo&Retouch: @annywinchesterr @vangalstudio
Assist&light: @vangalstudio
MUAH: @zhukova.beauty
Model: @nano.momedova @lookmodelsmanagement
Studio: @vangalstudio
Style: @vague.black
Brand: @vague.black

Vague

Campaign

Christo Djishkariani
Mary Svyatskaya
Inga Smirnova
Elena Mosiyko
Ano & Lia Norren
Mary Svyatskaya

As the art director and production lead, Mary Svyatskaya shaped the visual narrative to be both product-forward and emotionally resonant. The campaign aimed to highlight the intricate details and textures of the garments while weaving them into an atmosphere of enchantment, fluidity, and mystery. Each frame was crafted to capture not only the movement and elegance of the collection but also the timeless allure of mythical storytelling.

Mosidar is a brand of scarves and accessories inspired by Slavic folklore and Mediterranean spirit. For its SS’25 campaign, the brand immersed itself in the poetic mythology of mermaids — ethereal beings that exist between two worlds.

Mosidar is a brand of scarves and accessories inspired by Slavic folklore and Mediterranean spirit. For its SS’25 campaign, the brand immersed itself in the poetic mythology of mermaids — ethereal beings that exist between two worlds.

As the art director and production lead, Mary Svyatskaya shaped the visual narrative to be both product-forward and emotionally resonant. The campaign aimed to highlight the intricate details and textures of the garments while weaving them into an atmosphere of enchantment, fluidity, and mystery. Each frame was crafted to capture not only the movement and elegance of the collection but also the timeless allure of mythical storytelling.

Mood Board

Mosidar SS'25

Campaign and LookBook

Mary Svyatskaya
Mary Svyatskaya
Sidar Cetinkaya
Diana Korennova
Marina Vysotskaia
Mary Svyatskaya

Christo Djishkariani
Mary Svyatskaya
Inga Smirnova
Elena Mosiyko
Ano & Lia Norren
Mary Svyatskaya

Prod
Photo & ART DIR
Style
MUAH
Model
Set Design