Art direction

Sizmara

Campaign for IERI Store

View full project
Winter sprinkle

editorial for Cold Magazine

View full project
Mosiar SS'25

Campaign

View full project
Sick Love

Editorial for Sleek Mag

About

Creative studio based in Tbilisi
Working worldwide
Photo, video & art direction with soul.

Contact us

hello@smolprod.com
Elguja Amashukeli Street #3
Tbilisi, Georgia

Let's create

IERI Store provides fashion brands impacted by Georgian traditions and culture. We decided to create a unique story inspired by the famous Georgian fairy tale and it's cartoon visuals that would also work well with the clothing

The canvas backdrop and the decorations were crafted specially for
the shoot by
Mary Svyatskaya

“Iko da ara iko ra…” – the timeless opening of Georgian fairy tales. This phrase leads us into Sizmara, a story that inspired the creative project directed by our photographer Mary Svyatskaya and IERI team producer Christo Djishkariani
to reveal the soul of the concept store.

“Iko da ara iko ra…” – the timeless opening of Georgian fairy tales. This phrase leads us into Sizmara, a story that inspired the creative project directed by our photographer Mary Svyatskaya and a producer from IERI team Christo Djishkariani to reveal the soul of the concept store.

IERI Store provides fashion brands impacted by Georgian traditions and culture. We decided to create a unique story inspired by the famous Georgian fairy tale and it's cartoon visuals that would also work well with the clothing

The canvas backdrop and the decorations were made specially for the shoot by Mary Svyatskaya

Mood Board

Sizmara

fairytale-inspired campaign for IERI Store

Christo Djishkariani
Mary Svyatskaya
Inga Smirnova
Elena Mosiyko
Ano & Lia Norren
Mary Svyatskaya

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Prod
Photo & ART DIR
Style
MUAH
Model
Set Design